Paul & friends was originally founded in 1991 by Magnus Gustafsson and Göran Ahlsén, who still own and run the company. Paul & friends is a high end multi brand retail and online store located in the department store Nordiska Kompaniet in Stockholm, Sweden. With the well-known and cosy shop-setting people can feel comfortable and notice the sense of a personal touch within the brand selection, interior and customer service. Here you will always be able to find a selection of well know, unknown, international and Swedish brands.
The Paul & friends ready-to-wear collection have a distinct profile with modern silhouettes, by using natural materials, avoiding unnecessary and exaggerated detailing the designer Magnus Ehrland have evolved and formed an elegant yet contemporary wardrobe for everyday use focusing on high quality and returning styles.