The largest sportswear manufacturer in Europe was founded and created by Adolf Dassler who stared making sportswear shoes in Germany in 1920’s. Making his way into the world of sports with new innovations he soon provided professional athletes with shoes that were lightweight and had a modern technology. Adidas was founded in 1949 and seventy years later, adidas has made an impact not only on sports and athletes, but also on fashion, music, culture, sustainability, and beyond. The brand is still progressive and pushing the boundaries of techniques and bringing new innovations within the company.
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