In the late ’80s and early ’90s, the brand Stüssy was born from the Southern California surf scene. Founder Shawn Stüssy had long been scrawling his signature on surfboards and began applying it to basic T-shirts to sell them around his hometown of Laguna Beach, California. The brand aesthetic is raw and immediate. Stüssy offers easy wardrobe essentials with the iconic logo. The collection features playful graphics and an effortless, colorful approach to style.